At StickerGiant, every sticker tells a story. We help small businesses and organizations bring their brands to life with custom stickers and labels. Based in Boulder, Colorado, we’ve led the way in online sticker printing since 2000. Our mission is to deliver high quality custom printed products with lightning-fast fulfillment and exceptional service. We are driven by core values including customer focus, growth mindset, execution, trust, and accountability. We foster an inclusive culture where diversity thrives. StickerGiant is part of Resource Label Group and backed by Ares Management, a top private equity firm. Join us in making brands stick!

Role Overview

We are seeking a Senior Manager, New Products to drive innovation and growth by launching new, custom printed products and related services. You’ll own the full product lifecycle—from discovery to launch—turning market opportunities into measurable business results. You’ll be accountable for market research, product strategy, business cases, and cross-functional execution, ensuring every initiative ties to clear impact on revenue, costs, and the customer experience. You’ll lead with an agile, test-and-learn mindset, using data and rapid experimentation to validate assumptions and de-risk decisions. As the owner of new product initiatives, you’ll operate with end-to-end accountability—setting goals, defining success metrics, and ensuring disciplined execution against timelines and budgets. This is a high-visibility role where you’ll collaborate closely with the CEO and senior leadership, influencing company strategy while delivering results that expand our product portfolio and strengthen market leadership.

Key Success Metrics

1. Revenue and gross margin from new products and services
2. Speed of execution, from new product/services strategy to launch

Who You Are

• 2-5+ years in management consulting, category management or new (physical) product innovation in eCommerce, Manufacturing, or Consumer industries
• Experience defining strategies for successful new products, SKU management, and product lifecycle
  management
• Entrepreneurial, agile, and thrive on ownership and accountability
• Highly analytical, with the ability to aggregate and distill insights across a wide range of data sources
• Strategic and commercial, with frameworks to identify and prioritize opportunities
• Exceptional cross-functional project manager with strong execution drive and MVP instincts
• Outstanding communicator who can influence across teams and levels
• Advanced proficiency in Excel; comfortable learning new BI and project management tools (Jira, Metabase, etc.

What You’ll Do

• Define and Execute New Product Strategy – Lead physical product development lifecycle from inception to growth
• Lead Market Research & Business Cases - Analyze trends and build business cases to guide priorities
• Drive Cross-Functional Plans - Coordinate teams to hit timelines, deliverables, goals, risk mitigation
• Track Performance & Deliver Results – Set, track and manage revenue and margin goals and budgets
• Define Product Classification & Structure - Build and manage product taxonomy and SKUs

Position Schedule

• Full-time, exempt role
• Hybrid work environment
• 40 hours/week: Monday-Friday 9am - 5pm MST, with flexibility to work ex normal business hours based on business needs
• Compensation Range: $110,000- $140,000 Base + Bonus

Why StickerGiant?

• Flexibility: Hybrid work environment with a flexible PTO
• Excellent Health Benefits: Health, dental, vision offered at reduced rates. Options for PPO or High Deductible for health coverage. High-deductible plan enrollees receive an annual company contribution towards your HAS.
• Life insurance and short-term disability insurance covered at 100%
• Voluntary benefits: include accident and critical illness, long-term disability, identity theft insurance
• Employee Assistance Program
• Paid Leave: Paid parental leave for employees who qualify for FMLA
• 401(k): match 100% on your first 1% in contributions, and 50% on the next 5%. You must contribute 6% in order to get the full company match of 3.5%

Join Us!

We are committed to creating an environment where all Giants can bring their whole selves to work. Our recruitment process is designed to be equitable, inclusive, and accessible, aligning with our core values. StickerGiant is an Equal Employment Opportunity (EEO) employer, welcoming applicants regardless of age, race, nationality, citizenship, political opinion, ethnicity, disability, religion, gender identity, sexual orientation, veteran status, or any other protected category.

Need accommodation during the hiring process? Contact our People + Culture team.

Ready to make brands stick? Apply now!

This position will be posted for a minimum of 5 days and will remain open until filled or adjusted based on the volume of applicants.